Here at Fitness Rewards in association with Vitality, we believe everyone who runs should be aware of the benefits of our Life and Health insurance policies, which is why we’ve teamed up with members of the running community.

Our core values are to make people healthier and to enhance and protect your life, so not only will our insurance cover you for when things go wrong but we will also make it more affordable to become and stay healthy through a range of reward partners which encourage you to live an active and healthy lifestyle.


First and foremost you will want to know that in the event of the worst happening or you having a serious illness then you have the security of being suitably covered to protect your loved ones, which is why all our policies are 5 star Defaqto rated, with our Serious illness cover being the most comprehensive cover in the UK, and the only insurer to cover all heart attacks & strokes and we cover more cancers than any insurer in the UK… but its our rewards partners which truly set us apart.


Here’s some of the rewards we believe makes Fitness Rewards and Vitality a perfect fit for the running community.

  • 50% off running shoes from Sweatshop each year for anyone named on the policy (again children can also get a pair if included for optional serious illness cover)

  • Up to 40% off Garmin and Polar devices each year for each named adult on the plan

  • Earn Apple Watch Series 3 from as little as £29 for keeping active

  • Weekly Cinema Ticket at VUE or Cineworld for each adult named on the policy when they get active (When optional serious illness cover is included for a child they would be also be entitled to a cinema ticket)*

  • Up to 25% off healthy food at Ocado online supermarket and free delivery

  • Weekly Starbucks drink for each adult named on the policy*

  • 50% off kids Garmin Vivoactive Jnr to encourage your kids to be active

  • Up to 25% off at Disney Store (discount depending on your vitality status)

  • 75% discount on luxury health breaks at Champneys Health Resorts for when you want to relax and be pampered

  • 8 Vitality Points for completing a Parkrun or 5 points for Volunteering

  • Up to 40% off British Airways and Eurostar (discount depending on your vitality status)

  • 50% off Monthly membership gym fees at Virgin Active and selected Nuffield Health clubs* (Joining fee applies)

  • 6 months Weightwatchers for only £30… go to 2 classes each month and get another 6 months free. Reach your target weight and we refund your £30

  • Cash back at the end of the policy year depending on Vitality Status maximum per adult £125 for joint plans £250 (Only available on VitalityLife plans)

  • Plus more!!!

So, whether you are training for your next marathon or simply love to get the running shoes on a few times a week, then Vitality could be the right fit for you and your family.

The way to unlock your Active Rewards is by tracking your activity through an eligible fitness device or a free mobile app and gaining your Vitality points on a weekly basis.

For all new Fitness Rewards members we are also running a special sign up offers on Garmin, Polar devices and Apple Watch 3.

If you would like more information about how Vitality works, then get in touch by filling in the contact form and we can answer any questions you may have!

* For VitalityHealth Plans all above rewards are included as standard.
* For VitalityLife plans, these rewards are only available with Vitality Plus for an additional monthly fee of £5.00 or Vitality Optimiser for an additional monthly fee of £3.80. This fee is subject to change. Minimum monthly premiums apply.

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